They started off as being a small, family owned retailer and slowly started to spread beyond its small town roots to towns across America. Along the way they modified the company’s name and quickly became known for offering affordable prices on numerous items. Consumers flock to them plus they are opening more stores annually in america than any other retailer. I’m speaking about Wal-Mart, right? No, Dollar General! Let’s take a close look at another one of America’s retail successes, the dollar general customer service.
J.L. Turner was a man toughened by life’s difficulties who founded that which was later to become Dollar General along with his son, Cal. At age of 11, his father died and young J.L. soon found himself away from school and working to support his family. By age 17 he was married and operating a bridle shop along with his wife. Later, he opened a country store but had to give that business up when prices dropped along with his profits. Soon thereafter he began to work for a dry goods wholesaler and, later, he bought and liquated bankrupt general stores during the Great Depression.
By 1939, J.L. and Cal decided to plunk down $5,000 each to start J.L Turner and Sons Wholesale store in Kentucky. In 1955 a whole new idea was created – the dollar store – and all the shops within their growing fold soon were converted and also the Dollar General name was created. The company went public in 1968 and now it operates over 7550 stores in 30 states using more than 700 added in 2004 alone.
So, what kind of items can you find at Dollar General? A great variety! A store reminds me of another retailer, now defunct — Woolworth’s — in that they possess a little bit of everything. Do you need greeting cards? Superior quality cards are sold for the unusual affordable price of 2 for $1. Seasonal items including coolers, plastic benches, folding stools, flags, sunscreen, mosquito repellent, wind chimes, and more are saved to prominent display. Food items as well as personal care products are carried, many of which have the Dollar General name and have a pre-stamped price right on the product. No, they do not have a total line of the product, just the bestsellers. Still, the variety is great.
Because Dollar General was founded exclusively as dollar general corporate address, a lot of their items continue to be priced with a dollar or less. Fortunately, for consumers, they are certainly not restricted by the ‘one dollar’ limit and other items of greater value can be bought too. Do you require sunflower bird seed? $2 per bag. Would you like DG candy? 4 for $1. Over a recent visit I created to my nearby Dollar General I noticed many summer items displayed outside the store with discount labels of 30% featured. Thus, the $20 molded plastic bench – obtainable in white or hunter green – was now reduced to $14. Even though chain prices their items competitively, marked down items are easily found and quickly snapped up. So, if you notice a specific thing reduced and you need it, you better snag it right away!
Dollar General clearly states on their website they serve lower and lower-middle income customers. Thus, one of their strong sellers will be the Dollar General private label found on many products through the entire store. The standard of these products can differ, however. As an example, I purchased the DG version of any York Peppermint Patty and can emphatically inform you that York has no anxiety about DG overtaking them in this particular category! Should it be price you desire, then have the DG patty. When it is taste, consistency, and quality you would like, then get the York Peppermint Patty. The store sells both items.
As widespread as the company stores are, you can not find them in twenty states — yet. All states on the east coast are served aside from those who work in New England. Stores can be found within the upper Midwest so that as far west as Wisconsin then zgfoiv to Texas and over to Arizona. All the northwest and California, Utah, and Wyoming fall away from their current service area. Still, the company will be able to saturate the marketplace with over 900 stores in Texas alone.
Many small towns that would perhaps not be served by a larger retailer will often have https://allfoodmenuprices.org/dgcustomerfirst-com-survey/ present. Thus, the corporation’s persistence for small towns remains essential to them, something most of the larger retailers have overlooked over time.